Assignment:
Adapting to the digital eraFaced with the opportunities offered by the digital era, firms need to adapt their traditional forms of promotion to digital versions. Evaluate and analyse the appropriateness of both traditional and newer forms of promotion.
1. Evaluate digital forms of the integrated marketing communications mix that were explored in this week's Key Concept Overview.
2. Consider how organisations can employ these methods to reach their targeted audiences.
In an approximately 500-word response, address the following issues:
1. Evaluate the strengths of newer methods of integrated marketing communications mix explored in Key Concept Overview
2. Compare newer methods with more traditional methods of promotion
3. Explore contexts where each method could be used to best affect integrated marketing communications