Evaluate marketing strategies of multinational corporations


Introduction to Global Marketing

5-6 pages

Choose an international company to research and address the following:

1. Identify the relevant controllable and uncontrollable elements that the company has dealt with in entering a global market.

2. Using resources from the Library's full-text databases, discuss the major sources of risk facing the company within its international markets? Discuss 2 potential solutions.

3. Critique the overall corporate strategy, including 2 most recent events in the life of the corporation.

Your report MUST include a reference list in APA format. All research should be cited in the body of the paper. Reports without citations are unacceptable. Your report should contain an abstract, a short introduction, and conclusion in addition to the body of the paper.

For more information on APA, please visit the APA Lab.

NOTE: Full-text Databases may be accessed in the Library. Suggestions are:

• ABI Inform Global

• Academic Search Premier

• Business Source Premier

Evaluate marketing strategies of multinational corporations.

Describe some of the basic issues involved in developing and executing an international marketing strategy.

Predict situations that present potential ethical and legal issues and develop solutions for those issues.

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Helpful websites:
http://www.consumerpsychologist.com/international_marketing.html
http://www.ita.doc.gov/
https://www.cia.gov/library/publications/the-world-factbook/
http://marciaconner.com/assess/
https://www.ama.org/publications/JournalOfInternationalMarketing/Pages/current-issue.aspx
https://usatrade.census.gov/.

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