Ethical issues associating to marketing and advertising


Write down a ten to twelve page paper in which you:

Research three to five ethical issues associating to marketing and advertising, intellectual property and regulation of product safety. Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Find out who regulates compounding pharmacies beneath the present regulatory scheme, what the Food and Drug Administration (FDA) could or should have done in this scenario and whether the FDA must be granted more power over compounding pharmacies. Decide whether Pharma CARE's use of Colberian intellectual property would be ethical in accordance with: Utilitarianism Deontology Virtue ethics of care your own moral or ethical compass. Analyze the way PharmaCARE uses U.S. law to protect its own intellectual property whereas co-opting intellectual property in Colberia. Recommend at least three ways the company could compensate the people and nation of Colberia for the use of its intellectual property and the damage to its environment. Compare the PharmaCARE's actions with those of at least one real-world company whose creativity in skirting legal technicalities led to the ethical lapses and financial loss. Find out the success PharmaCARE and WellCo shareholders would have in suits against the companies. Find out whether or not PharmaCARE lives up to its brand. Support the response. Propose at least three changes PharmaCARE can make to be more ethical going forward. Use at least three quality resources in this assignment.

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