ERP system an CRM
1. What are the advantage to using an ERP system? What are the disadvantages?
2. If you were the chief information officer of a large company, would you recommend implementing an ERP system? Why or why not?
3. How can a small business avoid experiencing "just another ERP failure"?
4. What role does technology play in CRM? Is CRM mostly about technology or mostly about relationships?
5. What type of communication (e.g., e-mail, texting, Facebook, and so on) methods would you want to have with a company you do business with? Explain.
6. If you were the chief executive officer of a Fortune 500 company, would you be comfortable using social media sites like Facebook or LinkedIn as part of your CRM strategy? Why or why not?