Emphasis hospital offering a nutrition workshop for seniors, Other Management

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Emphasis hospital offering a nutrition workshop for seniors

Discussion:

• Discuss the relative emphasis that would be placed on advertising or personal selling in each of the following situations:

o A manufacturer of an infusion pump therapy kit for use in hospitals

o A hospital offering a nutrition workshop for seniors

o An academic medical center offering a helicopter service for trauma cases within a 200-mile radius of the facility

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Other Management: Emphasis hospital offering a nutrition workshop for seniors

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Other Management: Emphasis hospital offering a nutrition workshop for seniors

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