Question 1: Describe what you understand by the term marketing mix and summarize the significance of each element of the marketing mix to maritime organizations.
Question 2: Describe what you understand by the given marketing terms:
a) Demographic Segmentation.
b) Geographic Segmentation.
c) Conditions to effective market segmentation.
Question 3: What are the factors you would take into account in order to find out the prices of products or services?
Question 4: Summarize the benefits and drawbacks of three marketing research methods broadly used by marketing managers to find out the level of customer satisfaction.
Question 5: Describe three elements of the promotional mix that can be used by maritime organizations to promote their products and services.
Question 6: What is the value of the Product Life Cycle to the marketing planning efforts of marketing-orientated organizations?
Question 7: Write notes on three of the following:
a) Primary data
b) Secondary data
c) Physical distribution
d) SWOT analysis
Question 8: Describe the significance of branding to organizations included in the shipping and transport industries and give examples to support your recommendations.