QUESTION1) You are an international marketer who has applied for an international marketing position in Turkey. Provide your understanding of the ‘international marketing task ’by explaining the controllables, the uncontrollable in the domestic environment, as well as the uncontrollable in the foreign environment.
QUESTION2) One type of barrier an international marketer will come across is the so-called non-tariff barrier. Discuss the different types of non-tariff barriers and explain how they have an effect on international marketing.
QUESTION3) Explain and discuss how culture and its six (6) elements will influence the work of an international marketer.
QUESTION4) Discuss how an international marketer will reduce political risk (6) as well as briefly explain why it is important to assess political vulnerability.
AFRICA MARKETING QUESTION
You have to write a report about the marketing opportunities in Malawi, a developing country. In your report you need to discuss the factors to keep in mind when marketing in a developing country as well as refer to the level of marketing development and the demand in the country.
QUESTION5) Formulating an international marketing strategy is one of the most important plans for an international marketer. Discuss how you will approach this matter for marketing in Kenya.
Companies need to adopt a generic strategy, differentiation strategy or a focus strategy.
5.1 Discuss your understanding of these strategies mentioned above.
5.2 List and discuss your understanding of the factors influencing the international marketing strategy. In your explanation, mention your understanding of positioning and sustainable competitive advantage as well as the product life cycle.
QUESTION6) “Multinational market groups take several forms, varying significantly in degree of cooperation, dependence and interrelationship among participating nations.
” What are the fundamental groupings for regional economic integration? Discuss the different levels of cooperation and how they affect an international marketer’s approach to international marketing.