Effect of length and repetition of tv ads


An experiment investigated the effect of length and repetition of TV ads on students choosing to eat at Del Taco. All 60 students watched a 40-minute television program that included ads for Del Taco. Some students saw a 30-second commerical; others a 90-second commerical. The same commerical was shown either 1, 3, or 5 times during the program. After the viewing, each student was asked to rate their craving for Del Taco on a scale of 0 to 10. What are the subjects of this experiment? In the Del Taco experiment, how many treatments are there?

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Basic Statistics: Effect of length and repetition of tv ads
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