This assignment is designed to achieve the following Course Learning Outcomes (CLO):
- Comprehend the professional requirements of a PR writer
- Apply PR writing principles to different forms of communication
- Produce text for different types of PR-related media
- Produce different forms of PR-related media.
Each student is to produce a three page report analyzing the PR-related writing activities of an international corporation. Utilizing the material covered in the text and our classroom discussions, each student is to produce a critical assessment of the public relations writing for an international corporation. How well does the organization provide information to its stakeholders? How are the various stakeholders served by the organization's pr materials? What additional communication platforms are in use by the organization to enhance its communication activities? How successful is the organization in maintaining successful relationships with its publics via its pr activities? etc. Additional information for the completion of this assignment will be provided in class. Written approval by the instructor for all selections is required.