Management at Work
EA Sports, which manufactures a large number of sports video games, frequently changes its products to stay abreast of new trends in both sports and gaming. New technology is constantly appearing, and new competitors emerge on a regular basis. Located in the heart of California's Silicon Valley, EA Sports must compete aggressively to hire engineers and game designers.
At EA Sports, the environment is _________ because of the ___________ and ___________ because of the ____________ . Resources are ________ .
The managers at EA Sports are facing conditions of ___________ uncertainty. This means that it will be __________ for them to make strategic decisions about the types of products the company will offer in the future.