Discuss the following:
Do you think benchmarking is just another fad or is it really useful for all firms? Why, or why not? How could benchmarking be used in your place of employment? Does it rate as a viable tool for future development?
Read the portion of Web concerning new product innovation. You can access Web Chapter A at this web address: http:/ /www.pearsonhighered.com/wheelen/cases. html. Then, select a new product that you have been introduced to in the past 12 months. You are also welcome and encouraged to research this new product using outside sources. You are to write a PowerPoint presentation about the marketing strategy for this relatively new product. Your PowerPoint presentation should include the following elements:
• Slide 1: Title page
• Slide 2: Description of the new product
• Slide 3: Explain which category of innovation is emphasized.
• Slide 4: List what differentiates the product from the competition.
• Slide 5: Describe the product's target market and its demographics.
• Slide 6: Describe the market size and potential product demand.
• Slide 7: Explain which stage of the product life cycle the product is in.
• Slide 8: Predict product demand in five years.
Slide 9: List of sources using APA guidelines