Discuss the below:
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No more burnt burgers on the barbeque! $199 smartphone-controlled grill tells you when your food is perfectly cooked!
1. Do you believe the ‘Bright Grill' is going to be a hit with consumers? Explain why or why not.
2. Do you believe the ‘Bright Grill' is a product that has high-growth and scale potential? Explain your answer.
3. What makes a device such as this proprietary? Explain your answer.
4. List some of the potential pitfalls ‘Bright Grill' may have now, and in the future. Justify your response.
5. Are there other factors that could potentially derail ‘Bright Grill' from taking-off?