Do the ads show evidence of a double standard of aging do


Identify the ad(s) that you watched

Do the ads show evidence of a double standard of aging?

Do males and females advertise different products?

What personal characteristics do males and females seem to display?

What is the role of the principle male or female?

Are the males and females represented as being androgynous?

  • Do you think the media should portray middle aged adults as being more androgynous then they currently are portrayed?
  • What could an advertiser do to minimize differences in the portrayal of middle-aged males and females?

This assignment is expected to cover the items listed above and should be a least 3 concise paragraphs in length.

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Dissertation: Do the ads show evidence of a double standard of aging do
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