Assignment: POM Case Study
Questions for Discussion
1. Is there any difference in potential deception between Coca-Cola's advertisers and POM Wonderful's advertising?
2. Why does the FTC want food and supplement makers' claims about the health impact of their products to be substantiated with clinical trials?
3. Do you feel that POM Wonderful-a product with known health attributes-should be subjected to the same scrutiny as drug companies if it wants to make health claims about its product?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.