Discussion Board
Answer each question separately. Each question must be 250-300 words each.
1. Customers are the foundation of successful business-level strategy. Discuss a firm's three customer considerations-who, what, and how. These issues refer to the customer groups to be served.
2. Corporate-level strategy is used by firms to become more diversified and create additional value. Discuss the use of single and dominant corporate-level strategies. When are single or dominant strategies preferred over diversified strategies?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.