Marketing Plan Development
For this course, you will be developing a marketing plan for a new product (or service). Each week, you will develop a different part of the marketing plan. The marketing plan will become your final project.
Continue analyzing and developing a marketing plan for the same product that you selected in Module 1. For this module's assignment, discuss the following items in a two (2) page essay. Please ensure that you have at least 2 references to the textbook. You may also use other reference materials from LIRN (visit the Academic Resource Center for instructions on how to use LIRN).
Please ensure that your paper includes the following topics.
•Discuss the marketing channel you have selected for the product. Describe the marketing intermediaries and why those are the best ones for your product distribution.
•Discuss the supply chain management for your product. How does the implementation of supply chain management result in enhanced customer value?
•Describe the retail marketing strategy for the product (or service). Explain why you chose that strategy. Ensure that you discuss new developments in retailing.
NOTE: THIS IS A BRIEF DESCRIPTION OF MY PRODUCT AND WHAT IT DOES THAT I HAVE BEEN USING FOR MY LAST TWO THIS ASSIGNMENT.
I have chosen to invent a product for which there seems to be a market, or at least, there is no similar existing product. It is an all-purpose outdoor cleaner and protector, but with an additional feature. It will have the ability to keep whatever it is used on dry outdoors. It not only repels water but when wiped, the surface is instantly dry to the touch. This is achieved by a special safe non-toxic chemical which is integrated into the formula. It acts like a cover that shields on whatever object it is used on from the rain.
The name of my product is called: ‘No Worries' All-Purpose Outdoor Cleaner and Protectorand is an original product