Assignment
Purpose: To analyze types of media specific to the health care industry.
For this assignment: monitor print media (e.g. newspapers, magazines) and electronic media, (e.g. radio, television, social media) for commercials promoting health care products.
Prepare a 2-3 page paper that assesses the following:
• Image vs. service marketing
• The "product" being marketed (e.g. good, service, idea, organization)
• The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet)
• The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable -vs. network television)
• The apparent target market
• The ultimate objective (e.g. improve image, attract new business, increase sales volume).
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.