Discuss the following:
One of the vital benefits of social media such as Facebook and Twitter is that they allow marketers to easily learn what consumers are saying about their brand - and about the competition. To better understand that process, you can go out to Twitter and conduct a little detective work to see what consumers are saying about a brand.
You will need to do the following:
• Select a product type and particular brand of that product to study - it can be in any product category you choose. You can choose a product type and brand that you use and like, one that you might use and are curious about, or one that you dislike.
• Go to Twitter.com. Search for you selected brand and see what is revealed. After you have reviewed the results, provide a summary of the following information:
o The number of tweets that are positive
o The major aspects of the brand that people think are positive
o The number of tweets that are negative
o The major aspects of your brand that people think are negative
o The number of tweets that ask questions.
• You must Make sure to discuss whether the data you collect speak to the brand's equity/strength in the marketplace. For example, do bigger, global firms have more positive tweets than smaller companies for any or all of the distinct categories listed above?