Case Scenario:
The CEO of your company has sent you an e-mail explaining how impressed he was with your last assignment. He explains in his e-mail that he wants you to address the innovation technique used in the development of your researched company's product (from the previous Discussion Board assignment). He also explains that he wants you to create a situation that illustrates what might have happened had the following occurred:
* The intrapreneurial product was brought to the market through entrepreneurship
* The entrepreneurial product was brought to the market through intrapreneurial means
For this assignment, you must submit a report consisting of 850 to 1,000 words in which you discuss the innovation technique used in the development of your researched company's product. For full credit, you must address the following in your report:
Q1. Discuss the innovation technique used in the development of your research company's product.
Q2. Create a situation that illustrates what might have happened if your research company's intrapreneurial product was brought to the market through entrepreneurship.
Q3. Create a situation that illustrates what might have happened if your research company's entrepreneurial product was brought to the market through intrapreneurial means.
Q4. Discuss the different risks, skill sets, organizational assets, and funding that would occur through both situations.
Q5. Explain how the keys to success would have been different through both situations.