Discuss the ethical responsibilities of advertiser


Discussion 1

Identify and discuss the ethical responsibilities of an advertiser, including the legal and regulatory perspective. Assess what the industry has done to meet those responsibilities, giving a specific example.

Discussion 2

Assess some of the criticisms aimed at the advertising industry. Determine whether or not advertisers create advertising copy in the best interests of society, giving a specific example.

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Marketing Management: Discuss the ethical responsibilities of advertiser
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