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Discuss the different types of buyers and consumers

Problem:

What are the different types of buyers and consumers? How does the type of buyer or consumer impact marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that their market strategy is appropriate for their target market?

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Marketing Management: Discuss the different types of buyers and consumers

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Marketing Management: Discuss the different types of buyers and consumers

Reference No:- TGS02031400

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