Questions:
1.Describe matrix organizations and provide an example of an airlines that utilizes this type of organizational design.
2.Discuss the demand characteristics and market demographics of the typical organizational market compared to the typical consumer market.
3.List three important questions that a marketing manager must ask in order to efficiently define a target market.
4.Give an example of a supply chain management alliance, preferably from the airlines or aerospace industry, and explain how it might be beneficial.
5.Explain the aspects of a harvesting strategy and a maintenance strategy.