Assignment:
1. List at least four examples of post-purchase behavior in the hotel consumption.
2. The following is the brief information for the B Music Event. Answer three questions below and make sure to briefly show the processes.
B Music Event ?The admission price is $20.00.?Fixed cost is estimated as $25,000.00.?Each patron generates $4.00 in additional costs
. 1) How many paying customers are needed to break even for the B Music Event?
. 2) If the B Music Event has a profit goal of $100,000,00 how many paying customers would be ?necessary?
. 3) The B Music Event had 2,345 customers last year. What was the revenue if the admission price ?and cost were same as this year? Did this event make a profit last year? If so, how much?
3. Why is the role of PR particularly important for crisis management in the tourism and hospitality?
4. Discuss the definition of internal marketing, and its importance in the hospitality industry.
5. Discuss the example of the brand portfolio and its goal in the hospitality and tourism industry.
6. The Marketing department of Hotel B has developed and launched "Fall Specials", a series of new sales promotion programs for their shoulder season in December, 2013. In order to apply these programs again in 2014, the Marketing dept. should prepare the report about the effects of those programs in 2013 to the GM (General Manager). Discuss how the effect of sales promotion programs (i.e., Fall Specials) in Dec. 2013 can be analyzed, evaluated, and/or reported.