Discuss the concept of brand extension


Discussion

1. Discuss why Goldman Sachs was a disciple of Albert Carr's theory of "business is a poker game and we are all bluffing."(700 words)

2. Discuss the concept of Brand Extension. Is it dangerous to brands or important for brand extensions can endanger brands?(800 words)

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Research: Discuss the concept of brand extension
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