Discuss the advantages and challenges of social media


1. Discuss the advantages and challenges of social media marketing.

2. Review the FTC's guidelines on disclosure in online, social media, and mobile advertisements at www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf. Will the FTC's requirements regarding ads and endorsers make Twitter less effective as an advertising medium?

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Marketing Management: Discuss the advantages and challenges of social media
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