Assignment: Prepare a Marketing Research Plan
Scenario:
The car sharing business has grown in popularity throughout the world in densely populated major city centers. Over the past few years, U Drive Transport Company has dominated the United States marketplace as a premier car sharing business. You have recently accepted a job with U Drive Transport as a marketing associate to help the company expand into the global marketing environment. To familiarize yourself with the car sharing business, visit the websites of competitors of U Drive Transport:
? Perform a search using the terms "car sharing" on the Internet. Research two competitors to UDT Company.
Following the Marketing Research Plan, prepare a 2-3 page marketing research plan that will give the owners of U Drive Transport the information they need to make an investment decision in the global marketplace. Make sure to include a separate title and references page (your last page), as well as use APA format and citation style. Execute the following checklist to complete this Assignment:
Checklist:
Watch the video on U Drive Transport by clicking on the video icon.https://extmedia.kaplan.edu/business/Media/MT219/UDT/index.html
Choose "Region" in the Global Marketplace by visiting:https://www.state.gov/countries
Once you have chosen the region of the world to focus your attention, choose one country within your chosen region. Within the country, locate one major city center to conduct marketing research to understand the opportunities and threats within the market.
Based on your research of the major city center and what you understand about the strengths and weaknesses of U Drive Transport, prepare exactly three marketing research (problem/opportunity) questions for your marketing research plan.
Based on your marketing research questions, prepare a marketing research plan design following the example below.
Make sure to include a separate title page and references page (your last page) in addition to your 2-3 page paper, as well as format your paper using APA format and style.