Discussion: Science of Shopping
In Chapter 13, we learned about the growing importance of retail technology and retail atmosphere. The following activity addresses the increasing demand retailer's face at the store level and how they are using atmosphere to boost their sales. View the video provided by MSN Video titled, The Science of Shopping. Note: It has an opening advertisement prior to the feature video.
Decoding the science of shopping - MSN Video - Recherche vide´o sur Truveo.flv (Links to an external site.)
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After viewing the segment, post your thoughts and discuss them with your classmates.