Assignment: Five Step Marketing Research Approach
Write a minimum 350- to 525-word analysis that include the following:
• Select four of the following methods and explain how they should be used by your company to align best with your target segment and product definition:
o Advertising
o Public relations
o Traditional Digital marketing
o New Digital marketing techniques (describe)
o Direct marketing
o Event marketing
o Outdoor Advertising
• Select two of the following forms of sales promotion to promote your product and explain the reasoning for each of your choices:
o Coupons
o Deals
o Premiums
o Contests
o Sweepstakes
o Contests
o Samples
o Loyalty Programs
o Point-of-purchase displays
o Rebates
• Discuss ways you can demonstrate to the bank that this company is a socially-conscience organization and will be involved with local social endeavors.
• Discuss how your company could expand into the global market.
• Examine promotional methods that could be used to market your lemonade globally.
• Examine any ethical or moral issues you may encounter while developing and utilizing the various forms of sales promotion.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.