Discussion:
Write a five to ten page paper in which you:
1. Write an executive summary of your marketing plan.
2. Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).
3. Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company.
4. Decide how gaps in customer expectations and experiences will be addressed
5. Provide the following information about the marketing strategies:
a. Discuss the company's competitors
b. Determine the differentiation strategy in relation to the closest competitor.
c. Explain whether the company's intention is to be a leader or follower within the industry.
d. Assess the macro-environmental issues (legal, technological, social, and economic) trends with which the company must operate.
e. Identify the most significant trend to impact the business and discuss how the company intends to minimize or capitalize on this trend.
6. Support your marketing plan with at least ten (4) reference sources that discuss the nature of the assignment