Discuss how the companies use integrated marketing

Question

Write a 1,050-word paper in which you complete the following.

Choose two companies you may have an interest in working for, or whose products you are loyal to. (ATT & Jeep)

Discuss how the companies use integrated marketing communications to deliver their positioning strategies.

What are the company's products or services?

What is each company's competitive advantage and positioning strategy?

What marketing communication tools does each company use?

How effective are these tools at helping the companies achieve their positioning strategy?

Answer 1

Prepare a paper in approximately 1050 word paper in which you have to answer the following questions. 1) Select two companies you might have an interest in working for, or whose products you are loyal to. (ATT & Jeep) 2) Illustrate how the companies make use of integrated marketing communications to deliver their positioning policies. 3) Illustrate the company's services or products? 4) Illustrate what is each company's competitive benefit and positioning strategy? 5) Illustrate what marketing communication tools does each company make use of? 6) Illustrate how efficient are these tools at helping the companies accomplish their positioning strategy?