Differentiate supply chain and a successful marketing mix


Discussion:

Format the paper consistent with APA. Be sure to use at least two research sources, in-text citations, a reference page, and third person perspective.

Option #2 Supply Chain Article Review Paper

Select an article from the University Library or an academic/business trusted internet source on the role of supply chains in marketing.

Write a 700-1050 Word paper that covers the following:

• Set the goals and theme of the paper.

• Introduce the concept and define it.

• Introduce the article and its author(s) and give a brief summary of its core message(s)

• Discuss the relationship the supply chain has to maintaining a satisfied target market.

• Discuss the relationship between the supply chain and a successful marketing mix.

• Why is this topic important for marketing managers to understand?

Format the paper consistent with APA. Be sure to use at least two research sources, in-text citations, a reference page, and third person perspective.

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