WalMart is the company of choice and the country of choice is Peru.
Now that you have conducted a cultural review along with developing some marketing strategies for entry into the country, it is time to begin the third part of the project. Using the same company of choice that is proposing an expansion opportunity oversea, conduct a strategic audit on the following areas:
- Internal environment
- External environment
- Strengths
- Problem analysis
- Recommendations and implementation costs