Integrated Marketing Communications - Strayer
Write a five to six page paper that addresses the following.
Develop an argument regarding the significance of marketing to organizational success in the 21st century.
Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the Marketing and Promotions Process Model and decipher which part of the process would be the most difficult for you as a marketing expert to implement. Be sure to provide the rationale for your position as well as how you would address the difficulties you identified.
Determine whether you favor a centralized or decentralized system for marketing firms or departments. Explain your rationale.
Use at least three to four quality resources in this assignment. Note:Wikipedia and similar Websites do not qualify as quality resources.