Discussion Question One
• Tell us about your company or product/service. What is your positioning statement? How do you distinguish your product or company from your competitors? How will you communicate the message of your positioning statement to your targeted consumer? Describe your ad and promotion.
Discussion Question Two
• Develop a brief integrated marketing communications plan using traditional communications channels for your hypothetical business.
Discussion Question Three
• How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.