Your Marketing Plan - 4P's (Atlanta Marriott Buckhead & Conference Center, 3405 Lenox Road, NE, Atlanta, GA 30026).
You will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan.
For information on Website analytics, visit Google Analytics athttps://www.google.com/analytics/why/.
Create a five to six (5-6) page paper in which you:
1.Write an introduction to your company. Describe your company, its location, and the service it provides.
2.Develop an (environmental analysis Find a source that defines it) that includes competitive, economic, sociocultural forces.
3.Determine the primary target markets for your company and describe the 4 P's.
4.Decide the main goals that you would like to achieve within the next year (short term- within one year) and the mains goals that you would like to achieve within the next two (2) to five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
5.Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
6.Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service.
Your assignment should follow these formatting requirements:
•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references should follow APA or school-specific format.
•Include a cover page containing the title of the assignment. The cover page and the reference page are excluded in the required assignment page length.
The specific course learning outcomes are:
•Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
•Develop strategies to assess performance and achieve marketing goals.
•Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
•Evaluate target customer segments and positioning products within these segments.
•Use technology and information resources to research issues in marketing management.
•Write clearly and concisely about marketing management using proper writing mechanics.