Case Assignment: GRAND STRATEGY SELECTION
Overview
The Module 3 Case assignment requires that you use the various Grand Strategy selection matrices to select the grand strategy (or strategies) that the Coca-Cola Company should follow.
Case Assignment
1. List the strengths, weaknesses, opportunities, and threats of the Coca-Cola Company that you identified in the Module 2 Case assignment.
2. Review the SWOT Analysis Diagram (Slide 4 of the Grand Strategy Selection Matrices PowerPoint presentation). In which cell do you believe Coca-Cola Company belongs? Defend your answer.
3. Next, using the Grand Strategy Selection Matrix (Slide 7), determine the grand strategy (or grand strategies) that should be pursued by Coca-Cola. Discuss the assumptions you have made in applying the Grand Strategy Selection Matrix (i.e., explain why you chose "overcome weaknesses" vs. "maximize strengths" and why you chose "internally-directed" vs. "externally directed").
4. Next, apply the Model of Grand Strategy Clusters (Slide 8) to the Coca-Cola Company. Discussion the assumptions you made in applying the Model of Grand Strategy Clusters to the Coca-Cola Company (i.e., rapid vs. slow growth; weak vs strong competitive position).
5. Finally, apply the BCG Matrix (Slide 10) to Coca-Cola's core strategic choices. Again, discuss your assumptions for choosing, e.g., high versus low market share). Is Coca-Cola a Dog, Cash Cow, Star, or Question Mark?
6. Compare your results from the Grand Strategy Selection Matrix (Step 2), the Model of Grand Strategy Clusters (Step 3), and the BCG Matrix (Step 4). How do your results compare?
7. Conclude your written analysis by stating which grand strategy (or strategies) Coke should follow and why. Defend your answer!
Be sure to use section headings to organize your paper, for example:
1. Introduction
2. Coca-Cola Company SWOT
3. Application of the Grand Strategy Selection Matrix
4. Application of the Model of Grand Strategy Clusters
5. Application of the BCG Matrix
6. Comparison of Results
7. The Grand Strategy Coca-Cola Should Choose
8. Conclusion.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.