You are the owner of "North Country Coffee", a café in Flagstaff that roasts its own beans using a proprietary recipe that imbues a smoky, mesquite taste to the coffee.
College students from throughout Flagstaff come to experience the coffee in a hip, casual atmosphere. Coffee selection is not as broad as Starbucks but at half the price and free, smoking fast Wi-Fi, the café is always packed.
You would like to expand to Tempe and Tucson; however, market research needs to be done.
You understand there are three types of research: exploratory, descriptive, and causal.
Detail a plan for each type of research including the purpose for each of research and the specific outcomes that you would expect.
In your response, provide a brief definition for each research type.
In your conclusion, include which approach is the best and your reasoning behind that choice.