Designing and managing integrated marketing channels


Read the Amazon.com case study attached as PDF. Answer the three questions at the end of the study (page 2 of the pdf). Support the answers with a minimum of one source per question, the source should not be more than 5 years old. Each answer should be approximately 400 words using APA format. 


Attachment:- 224632_1_Amazon.com-case-study-and-questions.pdf

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Marketing Management: Designing and managing integrated marketing channels
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