Designing a b2c and a b2b online system
Problem 1: What types of information would be available to consider when designing a B2C and a B2B online system?
Problem 2: What channels does one have to gather or purchase that information?
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What e-marketing strategy or tactic has been the most successful among e-business today?
Discuss two forms of marketing research. Describe why they are used and why they are important.
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Why is marketing information and marketing research essential to effective marketing? Explain.
What types of information would be available to consider when designing a B2C and a B2B online system?
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Discuss key Economic factors impacting marketing. How are these influencing/changing the marketing approach and why?
What costs are associated with the implementation of new internal or external e-processes?
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