Discuss the below in detail:
Q: As a partner in a small commuincations firm, you have noticed that your fellow partner and serveral employees have mentioned new product ideas they felt were worth pursing, but that none of these ideas have been pursed. Design a formal process to determine if ideas that are presented are worthy of market testing . Include and explain the following:
likely sources of new product or business ideas
data gathering and factual analysis
ability to make creative leaps
need for fit with organization strengths and goals
confirmation of commercial viability