Describing concepts of product item and product line


Assignment:

The Crayola brand is currently placed on a wide variety of products, including crayons (standard and fluorescent colors packaged in a wide variety of box sizes), markers (regular and washable), paints (watercolor and acrylic), scissors, glue, and children’s clothing. Using Crayola as an example, describe the concepts of product item, product line, and product mix and what listed above would fall in each category.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Describing concepts of product item and product line
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