Discussion:
Read the MBA Capstone Project Guidelines document, paying careful attention to the template and example of a proposal located in Appendix A. In your post, describe what you think may be a viable capstone project for you. You may use the template from Appendix A of the document to organize your thoughts. Include the following in your post:
• A brief description of the business you are choosing, you can choose almost any company that interests you, except any of these:
- Proctor and Gamble - Amazon - Apple - Starbucks - Toyota
- Walmart - Google - Kellogg - Target - McDonald's
• A description of your project and expected outcome (recommendations, business plan with next steps, and so on).
• Your reason for choosing this project.
Remember to consider the scalability of your project. For example, you may wish to write about Barnes & Noble, but that would require hundreds of pages. However, you could choose to focus on how Barnes & Noble has managed to survive the Internet age when borders crumbled. Use this opportunity to gain valuable feedback from your peers and instructor on focusing your project. Keep in mind that your capstone project must result in evidence-based recommendations, takeaways, or next steps.