Hospitality Marketing Plan Phase
Resources: Hospitality Marketing Plan Phase 1, Hospitality Marketing Plan Phase 2
Write a 1,750- to 2,450-word Marketing Plan. Your budget is $100,000. Be sure to include an executive summary section that addresses the implementation of a timeline. This assignment is a compilation of previous week's learning team assignments. Include the following information in your paper:
• The Marketing Mix
• Describe what strategies you chose to market your product or service and why you chose them
• Describe what tactics you chose to implement your strategy
• How are you going to develop a budget with those funds?
• Quantitative and qualitative indicators useful for measurement, observation, and control of your plan's effectiveness
• Are there any ethical considerations that must be addressed regarding your promotional plan to ensure that the guidelines, as developed by the American Marketing Association, were followed?
• Discuss any regulatory or legislative considerations for your plan.
Part 2
Research a good example of publicity for a service or product within social media.
Write a 350- to 700-word evaluation on the effectiveness of this advertisement. What changes or improvements would you make? What is the marketer's goal with this advertisement? Be sure to add rationale to back up your position.