Assignment: Global Marketing Plan
You will select your company and identify a candidate country for your strategic global marketing plan. You will then do some basic research related to the company, product, and country.
A. Indicate which company you selected (AMAZON) and briefly characterize its present domestic and global position and competitiveness with its industry. How has the firm performed domestically and abroad over the past two years?
B. Describe what makes the company (AMAZON) unique to consumers and interesting to you.
II. Product Line and Industry Segment: Describe the product line (KIND SKINCARE) and industry segment (SKINCARE), noting its domestic and global characteristics important to an early understanding of the firm and its products.
III. Country: Indicate the country (SINGAPORE) you selected to study for your final project. Explain why you selected it.
IV. Basic Demographics: Describe the basic demographics of the consumer market you are looking to learn more about for this country (SINGAPORE).
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.