Describe what is meant by pre-rfpproposal marketing why


Question: 1. Describe why building relationships with customers and partners is important. How is this accomplished?

2. Describe what is meant by pre-RFP/proposal marketing. Why should contractors do it?

3. Discuss why contractors must make bid/no-bid decisions and the factors involved in making these decisions. Give an example of when a contractor should bid and when a contractor should not bid.

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Marketing Management: Describe what is meant by pre-rfpproposal marketing why
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