Assignment
Case Study And Analysis: Portugal TVI Media / Broadcasting Company
Case Study: Portugal's TVI - Media Capital Group
Read the article "Becoming a Broadcasting Leader in 10 Years: A Case Study of Portugal's TVI - Media Capital Group" from the International Journal on Media Management. Evaluate the success of TVI, the Portuguese broadcaster, in leading the country's broadcasting market in only ten years.
In your paper:
• Analyze why the acquisition of the Media Capital by the Prisa Group created many advantages.
• Explain diversification strategies as well as growth strategies adopted by TVI.
• Describe TVI's differentiation strategy and its major competitors.
• Assess TVI's targeting and segmentation approaches.
• Use the SWOT analysis provided in the case and explain how TVI should develop strategies to successfully face its future challenges (e.g., cable, other technological innovations, telephone companies entering the competition, industry and economic threats, etc.)
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Required sources:
• Chan-Olmsted, S. M. (2006). Competitive strategy for media firms: Strategic and brand management in changing media markets. Mahwah, N.J. [etc.: Lawrence Erlbaum Associates. ISBN: 9780805862119
• Faustino, P. (2007). Becoming a broadcasting leader in 10 years: A case study of Portugal's TVI-media capital group. JMM: The International Journal On Media Management,(9)4, 151-163. doi 10.1080/14241270701632712
Optional resource:
• Slocum, P., & Albarran, A. B. (2006). Strategic planning in local television newsrooms. JMM: The International Journal On Media Management, 8(3), 146-153. doi:10.1207/s14241250ijmm0803_5