Discussion: "Recognizing a Value Proposition and Competitive and Industry Analysis"
Respond to the following:
• Propose a business that you could create and describe the value your business would offer to the customers. Evaluate whether your business would create enough value for the customers to succeed and explain why or why not. Then, use competitive information to generate a set of challenges you would have to overcome to succeed in that business. Support your answer. Lastly, using the e-Activity, analyze how the knowledge of job titles, salaries, and hiring practices provides information for the planning for your business. (Note: You will use this business idea again in Week 3's discussion.)
• From the case study, the company decides to maintain Andrew Mason as CEO. Using Chapter 4 of the text, predict the challenges that the company will face as this business competes in this industry. Suggest solutions to mitigate the challenges and explain how to test the business model. You are encouraged to Use Porter's Five Forces Framework.
• Select a company with which you are familiar. Generate a quick summary of a Political, Economic, Social, and Technological (PEST) analysis. Use it to predict this company's market growth or decline. Support your prediction.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.