Please read the following instructions:
This paper must be a minimum of 3-5 pages - typed - double spaced -12 font. It must include a title page and reference page - these pages do not count towards the page requirement. You must have no less than 3 credible sources within your paper (one can be the textbook). (No wikipedia). You must cite within the body of the paper and on the reference page.
Describe the term "Branding." Thinking about the past 20 years and today - has branding changed? Why or why not? How does a company brand in today's word? Provide an example of a company and/or person who you feel 'brands' themselves well -explain your thoughts. Provide an example of a company and/or person whose brand has not been successful .... Explain why?