Article:
https://alertlogic-hb4e.hbsp.harvard.edu/api/courses/426768/items/UV3935-PDF-ENG/sclinks/6e8855027ba7c1dd37c53ebd27d3cb6d
To prepare for this assignment read the case study “Aetna Inc.: Managing Inherent Enterprise Risks Through Stakeholder Management.
- Describe the stakeholder management approach of the organization before the issues arose.
- Which of the three concepts of stakeholder management was most closely aligned with that approach?
- Describe the stakeholder management strategy that was devised to combat the negative perceptions of the organization. In what ways did the approach change?
- Do you think the new stakeholder management strategy of the organization better supports its responsibility to its constituents? Why? How?