Problem: Examine how Médecins Sans Frontières (MSF) a non-profit organisation employ social media marketing strategies to build their brands and increase donations, Médecins Sans Frontières, uses social media to gain followers and compel the public to take action for its cause. Begin by reviewing the MSF website (www.msf.org) and then address the following:
Q1. Describe the social media used by MSF. How does each social media method used help MSF to reach its marketing goals? (200 words)
Q2. Explain how the use of social media has enhanced non-profit marketing strategy so that organisations, such as MSF, are achieving awareness in ways that were not possible before the existence and use of social media. (200 words)
Q3. Explore and identify two other examples of non-profit organisations that employ social media and examine how they use similar or different methods to those used by MSF. Based on you research, what recommendations would you make to MSF to improve its social media marketing strategy? (150 words)